The results of the latest Most Trusted Brands survey for New Zealand are out, and we’re thrilled to have secured a top slot.
Reader’s Digest commissioned Catalyst Market Research to survey New Zealanders’ opinions of a range of NZ brands. Our Rhino brand achieved a Highly Commended rating in the Carpet category.
Reader’s Digest Australasian editor-in-chief Louise Waterson says being a Trusted Brand top place getter is a great achievement, well deserving of acknowledgement. Consumers appreciate being able to turn to brands they trust, especially in challenging times.
“This is an unprecedented time in history right now with the COVID 19 situation and trust has never been more tested in our community. With the pandemic taking hold, consumers have turned to those trusted and familiar brands to protect themselves and their families,” she says.
The Trusted Brands survey (now in its 21st year) has grown to include 69 categories of products and services.
Catalyst Research surveyed a representative sample of 1,601 New Zealand adults, selected to reflect the demographics of the general population. They were tasked with completing an on-line questionnaire.
The range of categories included, for example: beds, tyres, carpet, paint, cleaning products, insurance, hair care, home-builders, jewellers, real estate, supermarkets, kindergartens and charities.
To view the full Rhino range of products and find a stockist visit rhinofloor.co.nz